From The Ground Up™ is rooted in the belief that food should offer equal parts taste and nutrition.


Our mission is to create balanced snacks for everyone to enjoy. From the Ground Up™ brings you familiar shapes and flavors of comfort products, but with a better-for-you twist.


When it comes from the ground, it’s got to be good!

Halen Brands

We innovate and create new products.

We invest in high-growth potential companies.


We are Halen Brands.

Contact Info

100 Passaic Avenue

Fairfield, NJ 07004

Suite 100