Halen Brands was founded to develop a holding company that retains its number one asset after successful exits and integrations. Our purpose begins with our people. When our people thrive and grow, our brands thrive and grow. Our team has been carefully crafted by finding experts in each of their functions
JASON COHEN founder/CO-CEO
Jason Cohen, Founder/Co-CEO, co-founded Mamma Says, Inc. in 1999, a food manufacturing company that produced biscotti. He grew the business from concept to gaining distribution at retail giants such as Costco, BJ’s and Trader Joe’s. In a few years, the company was able to establish a national brand where sales volume doubled year-over-year. In 2005, the business was sold to NONNIS Inc., a portfolio brand of Windpoint Partners for 4x revenue.
In 2005, Jason co-founded World Gourmet Marketing, creating better-for-you snacks under the flagship brand Sensible Portions, which included all-natural, low-calorie snacks such as Veggie Straws, Pita Bites and Multi Grain Crisps. Again, his strategic plan was to sell into large format retailers such as Costco first. He then moved on to vendors such as BJ’s, Wal-Mart, Sam’s, ShopRite, Safeway, SuperValu, etc. Under his management, the company achieved double-digit growth and became one of the fastest rising snack food industry purveyors. The company went from $4MM in sales in 2005 to just under $100MM in 2009.
In 2010, World Gourmet (and the Sensible Portions brand) sold for $110MM to The Hain Celestial Group, one of the leading providers of organic and natural foods. While at Hain Celestial, Jason served as President of Club and Snack Division, and was responsible for executing the sales strategy for brands such as Terra, Garden of Eatin’ and Sensible Portions.
In 2011, Jason founded Rickland Orchards, the first shelf stable Greek yogurt brand. In October 2013, after sales soared to $50 million in just 18 months, the company was sold for $57.5 million to B&G Foods, a public company.
In 2013, Jason partnered with the founders of SkinnyPop. SkinnyPop successfully went public in 2015 for 1.4 billion in shareholder value.
In 2014, Jason received the Ernst & Young Entrepreneur of the Year Award in the Excellence in Emerging category in the New Jersey region.
In January 2015, Jason co-founded Halen Brands, Inc., which quickly funded Chef’s Cut Real Jerky in March 2015. Halen Brands then purchased Rex’s Outrageous Road Crew Crunch in September 2015 and most recently parterned with Core Hydration in June 2016.
Jason has also invested, raised capital, and previously or currently holds Board Member positions for various companies, mostly in the consumer products space including : Dippin’ Chips and Mrs. Thinster’s, Voli Vodka, Pearl Media, and two apparel companies - Trukfit and Asphalt Yacht Club.
< Back to people
Leigh Feuerstein founder/CO-CEO
Leigh Feuerstein, Co-CEO, began his career with KPMG where he audited financial statements for hedge funds and Fortune 500 companies. Shortly thereafter he founded and became a Managing Member of his own accounting firm known as Oracle Advisory Services, LLC. Leigh specialized in the Hedge Fund Industry and Private Equity and offered guidance on tax, accounting, systems, fund structuring, deal structuring, asset raising, reconciliation projects, and assisted them on legal matters.
Leigh's talents were recognized by one of his clients, Element Capital Management, LLC, and he decided to join Element as Partner for the Global Macro Hedge Fund. Under his 6 years as COO & CFO, net assets grew from $250MM to $4B+ and Leigh was in charge of all non-trading aspects of the business including accounting, operations, legal, compliance, and Investor relations. Leigh also invested, raised capital, and previously or currently holds Board Member positions for various companies, mostly in the consumer products space including : Sensible Portions Veggie Straws (Sold), Rickland Orchards Greek Yogurt Bars (Sold), Dippin’ Chips and Mrs. Thinsters Cookies (Sold and still an active Board Member), Voli Vodka, Pearl Media, Trukfit and Asphalt Yacht Club. Leigh also serves as a Board Member, Chair of the Audit Committee and alternate member of the Investment Committee of IMH Financial Corporation, a public company.
Leigh was an investor in SkinnyPop LLC, which sold in July 2014 for a strategic premium to TA Associates. In January 2015, Leigh co-founded Halen Brands, Inc., which quickly funded Chef’s Cut Real Jerky in March 2015. Halen Brands then purchased Rex’s Outrageous Road Crew Crunch in September 2015 and most recently parterned with Core Hydration in June 2016.
Leigh is a certified public accountant. He earned a Bachelor’s degree in Business Administration from SUNY-Buffalo.
Leigh is currently an active member of the Board of Directors for FARE, the nation’s leading nonprofit organization working on behalf of 15MM Americans with food allergies.
< Back to people
At Halen Brands we live by the spirit of One Team, One Dream; Nothing is Impossible.
We are always on the lookout for people who share this spirit to come and join our family. If you believe that person is you, send us your resume via email: firstname.lastname@example.org or through traditional snail mail. We would love to hear from you.
We innovate and create new products.
We invest in high-growth potential companies.
We are Halen Brands.
100 Passaic Avenue
Fairfield, NJ 07004